OTT platforms are gaining users at a fast pace these days.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT read more allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
It balances cost savings and profitability.
Why is FAST becoming popular?
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.